Tuesday, June 22, 2010

Foundation Review! Wet 'n Wild Mineral Foundation

How does cheap drugstore "mineral makeup" stack up to the stuff you buy online? I recently bought some Wet 'n Wild Naturals mineral foundation in Fair to try out.

A. Color matching.
3. Sort of matches. Even the fair color is too dark. My face looked darker than I'm used to. Maybe this would be useful as a contour powder...

B. Coverage.
2. Barely covers blemishes. For how opaquely dark my face looked, zits and stuff were pretty visible, still.

C. Adhesion/durability.
2. Lasts most of the day, but becomes patchy or rubs off easily. Streaks on my forehead! Ew!

D. Combination skin friendliness factor.
2. Does not control oil. I got shiny. I think this is due to the fact that this product is mostly mica, filler, and colorants. There's no zinc oxide, and titanium dioxide is listed as a "may contain." Also, there are parabens and other ickies. I'm not sure why a dry powder needs a preservative, much less two.

E. Irritancy.
3. No problems at all.

F. Presentation
3. Beautiful presentation. So this is where I got suckered into buying this. There's a jar that screws onto a compartment that holds a mini buki brush. I instantly hated the brush and gave it away, but my EDM baby buki fits in the spot well. This makes it very travel-friendly.

G. Value
2. Costs about what you'd expect. It was about five bucks. It's also only a 10g jar, as opposed to the more standard 25 or 30 you get with online companies. So the unit price is comparable.

H. Company is nice to work with, good customer service - not applicable. No point.

Total: 17 out of 30. If you buy this, know that you are getting a pretty jar full of ugly powder you'll want to throw away.

Reviews of other companies with pics coming soon.

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